Our journey began with a vision for something better. We’re Karl Morrison and Alyssa Tornio, and we came together with a single mission: to transform how you experience clean living.
As a studying master personal trainer and holistic nutritionist, we were alarmed by the growing body of evidence revealing the rise of nutritional and wellness-related issues in society - confirming experiences we’ve had ourselves. From misleading product labels to hidden ingredients, we realized that many people, like us, were unknowingly making choices that compromised their health. Confronted with this reality, it became clear that change was necessary - not just for us but for everyone striving to lead a healthier, more informed life.
That’s when Fern & Co. was born.
We created Fern & Co. with one clear mission: to offer a space where you can shop with absolute confidence, knowing every product we carry meets the highest standards of integrity and transparency. No more second-guessing labels or spending hours researching ingredients. We’ve done the hard work for you, carefully vetting each product to ensure it aligns with our commitment to clean living.
But Fern & Co. is more than just a marketplace - it’s a movement. A community. A resource for those seeking to learn, grow, and live well. Everyone deserves access to products that promote better health, and we’re here to make that journey easier. Whether you're looking for clean foods, household essentials, or simply need guidance on ingredients, we’ve got you covered.
While we may be just two people, we are driven by a shared belief that everyone deserves the best when it comes to their health. We’re raising the standards for what clean truly means, creating a space where you can confidently shop, learn, and live your best life. More than just a marketplace, we’re your partners in health - here to support you in living a cleaner, healthier life every step of the way.
